Interview in Voyage Denver

One of the biggest mistakes I see in sales isn't that people don't know their product or service. It's that they rely on the same language everyone else is using.

Emerson turned 16 this week. And every year on his birthday, I find myself thinking less about his age and more about how far he’s come.

Amy Reczek returns to I See What You're Saying to break down the words that build trust, the BREW method, and why you — not your product — are the scarcity.